10 Ways to increase brand advocacy via social media

Turning customers, partners and employees into passionate advocates isn’t just a nice-to-have, it’s a strategic differentiator. This blog explores 10 proven ways to increase brand advocacy via social media, from authentic storytelling and user-generated content to employee advocacy and community engagement. Whether you’re looking to strengthen your reputation in the GIS industry or simply build […]
Challenges and Opportunities For Green Energy in Gilgit Baltistan

Gilgit baltistan located in the extreme north of Pakistan is a land of breathtaking mountain glaciers rivers known as water tower of Pakistan . It holds some of the largest glaciers outside the polar region. These glaciers feeds the Indus river making the region essential for national water and energy security. However despite this vast hydro-power […]
Glacial Lake Outburst Flood (GLOFs): A Serious Risk for Mountain Communities in Gilgit-Baltistan

Glacial Lake Outburst Floods (GLOFs) are threatening hazards in high mountain regions due to the rapid change in Earth’s climate. Glaciers are a natural source of freshwater in frozen form and are melting more rapidly today than at any time in recorded history. This rapid melting is the reason for the formation of new glacial […]
How to Identify the Right PR Strategy for Your Brand

In today’s digital age, a brand’s success doesn’t depend solely on the quality of its products or services, it relies on how the world perceives it. Public Relations (PR) is the discipline that shapes that perception. It tells your story, manages your reputation, and helps you earn trust through consistent, meaningful communication. But here’s the […]
Examining the Climate Vulnerabilities of the Fragile Environment of Gilgit Baltistan through GIS

Climate change is turning out to be one of the most significant problems of the 21st century. Climate change has threatened mountainous areas like Gilgit Baltistan, especially because they have fragile ecosystems. An ecologically sensitive and high-altitude region of the northern region of Pakistan, Gilgit-Baltistan. It is situated between the Karakorum and Pamir and the […]
Monitoring the Melting Mountains: Glacier Change Detection through Remote Sensing in Gilgit-Baltistan

In the majestic mountains of Gilgit Baltistan, glaciers are not just symbols of beauty they are lifelines of Pakistan’s river systems, sustaining agriculture, hydropower, and ecosystems downstream. But these glaciers are under threat. Rising global temperatures, changing precipitation patterns, and human-induced climate change are accelerating glaciers melting at an alarming rate. To understand and respond […]
How Urban Green Spaces Can Bring Life Back to Our Cities

For years, we’ve treated cities as places where nature doesn’t belong grey skylines, glass towers, and endless traffic replacing everything living. But that idea is starting to fade. Around the world, people are realizing that green spaces inside cities aren’t luxuries, their lifelines. Parks, wetlands, community gardens, and even simple roadside trees can turn an […]
The Melting Edge: Why We Need Smarter Teamwork to Stop Glacial Lake Floods from Wreaking Havoc in the Hindu Kush Himalayas

Hindu Kush Himalayas aren’t just some far-off mountain chain, they’re the beating heart of water for half of Asia. This rugged spine snakes over 3,500 kilometers through eight countries: Afghanistan, Bangladesh, Bhutan, China, India, Myanmar, Nepal, and Pakistan. It’s packed with the planet’s biggest stash of ice outside the Arctic and Antarctic, feeding powerhouse rivers […]
10 Myths About Climate Change and The Truth Behind Them

Climate change is one of the most serious issues facing our planet today. Even though scientists and experts have been warning us for years, many people still believe in false ideas about it. These misunderstandings create confusion and slow down real action. To make things clear, this article explains 10 common myths about climate change […]
What Is Public Relations and Why Is PR Important?

In today’s hyperconnected world, reputation is everything. A company can have the best products, a celebrity can have millions of followers, or a politician can give powerful speeches, yet one wrong message, tweet, or misinterpreted statement can spark a global backlash within hours. That’s where Public Relations (PR) steps in. PR is not about spinning […]