Climate Change in 2026 | Understanding the Crisis and Global Response
Climate change in 2026 is no longer a distant environmental concern. It has become a defining issue that shapes economies, food systems, urban planning, and human security worldwide. The increase in temperatures, changes in rainfall patterns, and frequent extreme weather are already transforming how societies operate. What is even more pressing about the situation is […]
From Clean Air to Carbon Burden | The changing climate reality of Gilgit-Baltistan
Gilgit-Baltistan is widely perceived as a region of clean air, pristine mountains, and untouched natural beauty. However, this image is increasingly contradicted by a growing carbon burden driven by seasonal human activities both within the region and beyond its borders. During harsh winters, communities heavily depend on fossil fuels, firewood, and coal for heating and […]
Why Hire a PR Agency? 8 Signs You Need One!
Public relations is no longer just about sending press releases or getting a brand name mentioned in newspapers. In today’s hyper-connected, reputation-driven digital world, PR plays a critical role in shaping how people perceive your brand, trust your message, and engage with your business. Whether you’re a startup, SME, or an established enterprise, the way […]
5 ESG Metrics Every Investor Should Understand
Not long ago, environmental and social issues were considered as “soft” factors that helped with brand reputation but not with making investment decisions. Today, things have changed. Climate change, global rules, social inequality, cyberattacks, labor problems, and governance issues have forced companies into a new era: “The era of ESG Transparency.” Investors, regulators, and customers […]
ESG Communication: How the Public and Investors No Longer Trust General Climate Statements from Companies
For decades, companies have communicated with broad and general ‘feel good’ messages regarding climate and industry impact, such as “We care about the environment”, “We are dedicated to sustainability”, and “We strive to be green”. These types of statements once offered comfort and support, however, they now lack value or credibility. Today, investors, regulators and […]
PR Agency | A Big Thinker for Your Brand
Every great brand you know whether it’s a global corporation or a rising startup has something in common beyond good products. They all have a story. And behind that story, there’s almost always a PR agency shaping how the world sees them. In today’s world, where attention is currency and reputation is everything, brands don’t […]
The Next Energy Pivot: AI, Corporate Promises, and the Quiet Shift Taking Shape
I’ve been traveling to data centers across a few continents lately, and honestly, the gap between how we talk about “the cloud” and what it actually looks like on the ground never fails to hit me. These places aren’t the silent, air-conditioned server rooms you imagine. They’re closer to heavy industry constant hum, massive cooling […]
PR Agency vs In-house PR Team: What’s Best for You?
Your brand is finally ready to grow. You’ve launched your services, set up your website, posted on social media a few times and now you need people to know who you are. You need attention, visibility, trust, credibility, and a strong standing in the market. Suddenly, you’re faced with a decision every company must make […]
COP30 Breakdown | What Is Cop30, Why It Matters, and What’s at Stake
Imagine standing on the coastline of a small island nation as the sun rises. The ocean, once calm and predictable, is now inching closer to homes every single year. Fishermen notice fewer fish. Farmers feel the heat intensifying. Cities experience floods that used to be “once in a lifetime” now happening every few years. This […]
Watching COP30 from Pakistan | Why I Stayed Home and Why I’m More Optimistic Than Ever
As the world gathers in Belém, Brazil, for COP30, I’m thousands of kilometers away in Islamabad. No rainforest humidity. No long security lines. Just quiet screens, maps flickering with satellite data, and the hum of machines running climate models. That’s not an accident. It’s a choice. I’ve been to these conferences before. They’re a blur […]